Style Meets Comfort

Ultra Soft and Warm!

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  • BOO Socks

    BOO Socks

    Step into colour and comfort with BOO’s signature socks collection. Featuring our... 

    BOO Socks

  • BOO Jumpers

    BOO Jumpers

    Our signature Painted Ladies knit is back! Made to make a difference.... 

    BOO Jumpers

  • BOOBAGS

    BOOBAGS

    Carry purpose and style with our BOOBAGS! Crafted from 100% organic cotton... 

    BOOBAGS

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  • Small Business

    Designed in Melbourne,
    Australia.

  • Thoughtfully designed

    Made with love, care and a strong focus on sustainability.

  • Be Unique

    Shop small and stand out
    from the crowd.

Best Sellers

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Loved by Kendall Jenner

Kendall wearing the OLIVE Boobag

Shop BOOBAGS

We've worked with

  • Shoe Collaboration

    BOO teamed up with iconic vegan footwear brand TWOOBS to create a limited-edition collection, with $5 from every pair donated to Victorian organisation Counterpart.

    Learn More 

  • Apparel Collaboration

    To celebrate International Women’s Day and Month, we collaborated with Lisa Says Gah and launched a limited edition collection of apparel and accessories, donating 100% of profits to The Loveland Foundation.

    Learn More 

  • Bags that give back

    Our first bag collection was inspired by the mission of the Global Women’s Project, a women-led, not-for-profit organisation we’re proud to support.

    Learn More 

At Boo, we create, collaborate and contribute.

We create meaningful design, collaborate with thoughtful brands, and support women-led organisations, all at once.

BOOBAG - Rainbow

$65.00 AUD
$65.00 AUD
Sale Sold out
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BOO Mail 💌

  • "Bag size PERFECTION!"

    - Next State Contact

  • "This bag has been on my shoulder every single day since last year!"

    - Milly Graham

  • "The BEST uni bags of all time!"

    - Sophie Di Fab

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