Level up your sock game.

Ultra soft, One size & Groovy.

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  • Small Business

    Designed in Melbourne,

  • Thoughtfully designed

    Made with love, care and a big focus on sustainability.

  • Be Unique

    Shop small and stand out
    from the crowd.

At Boo, we create, collaborate & contribute.

Our mission is to create meaningful design, collaborate with iconic and thoughtful brands and contribute to women-led organisations or charities all at the same time - Nicole, Founder

Shop BOO
  • Shoe Collaboration

    We created a footwear collection with the iconic vegan footwear brand TWOOBS with $5 from every pair donated to the Victorian organisation, Counterpart.

  • Apparel Collaboration

    In celebration of International Women's Day & Month, we created a collection of apparel and accessories with 100% of profits from our bags donated to The Loveland Foundation.

  • Bags that give back

    The inspiration and purpose behind our first bag collection was to support the mission of the Global Women's Project, a not for profit women-led organisation.

Loved by Kendall Jenner

Kendall wearing the OLIVE Boobag

  • "Bag size PERFECTION!"

    - Next State Contact

  • "This bag has been on my shoulder every single day since last year!"

    - Milly Graham

  • "The BEST uni bags of all time!"

    - Sophie Di Fab