It all started with a painting, inspired by the 2017 Women’s March, a worldwide protest where hundreds and thousands of women gathered to amplify and unite their voices to bring about equality, respect and social change. 

Initially a passion project where every printed bag would give back, Nicole donated a portion of the proceeds to support the mission of the Global women’s project, a not for profit that aims to empower women living in the world's most disadvantaged communities. Through education, business and art programs, women are given the opportunities to be empowered, educated and employed! The bags sold out surprisingly fast and Nicole quickly realised in that moment, a brand was born.

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Mentioned in Refinery29
Interview with Twoobs